MC-Donald is in da house!
Is anyone else annoyed by McDonald's new ad campaigns?
For a while now, they've been pandering to hip-hop urban culture with their "I'm lovin' it" campaign. Strikes me as a cynical attempt to recast themselves as cool and hip in an effort to attract a younger, more urban and multiethnic audience. It also looks like the company is trying to up its revenues from inner-city families who would be better off buying groceries and putting healthy home-cooked meals on their family tables.
Now there's a new campaign that refers to McDonald's just as "Mc." (Not only that: The ads carry a registered trademark symbol after the "Mc," which could wreak havoc with any people of Scottish origin whose names begin with those two letters....)
Mc. Oh, yeah--like the burger chain fronted for so many years by the clown Ronald McDonald is now a hip rapper character. MC-Donald is in da house! One ad I saw even included a phrase on the order of, "I'm cool with Mc, and Mc is cool with me."
Yeah, right. Now McDonald's suddenly has street cred!
Why such a cynical attempt to change the burger company's demographics? Does McDonald's really think anyone Black, Hispanic, urban, teen, or 20-something is going to be won over by this campaign? Hell, no! They'll see right through it!
What's next? Ronald McDonald wearing a backwards baseball cap, shades, lots of bling-bling jewelry, and gangsta tattoos?
For a while now, they've been pandering to hip-hop urban culture with their "I'm lovin' it" campaign. Strikes me as a cynical attempt to recast themselves as cool and hip in an effort to attract a younger, more urban and multiethnic audience. It also looks like the company is trying to up its revenues from inner-city families who would be better off buying groceries and putting healthy home-cooked meals on their family tables.
Now there's a new campaign that refers to McDonald's just as "Mc." (Not only that: The ads carry a registered trademark symbol after the "Mc," which could wreak havoc with any people of Scottish origin whose names begin with those two letters....)
Mc. Oh, yeah--like the burger chain fronted for so many years by the clown Ronald McDonald is now a hip rapper character. MC-Donald is in da house! One ad I saw even included a phrase on the order of, "I'm cool with Mc, and Mc is cool with me."
Yeah, right. Now McDonald's suddenly has street cred!
Why such a cynical attempt to change the burger company's demographics? Does McDonald's really think anyone Black, Hispanic, urban, teen, or 20-something is going to be won over by this campaign? Hell, no! They'll see right through it!
What's next? Ronald McDonald wearing a backwards baseball cap, shades, lots of bling-bling jewelry, and gangsta tattoos?
posted by Glutton for Punishment at 11:13 AM
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